Senior Manager, Brand, Marketing & Communications

About us

Geelong Arts Centre is one of eleven Victorian State Government owned creative organisations under the umbrella of Creative Victoria. Since opening in 1981, Geelong Arts Centre has made significant artistic and cultural contributions to Geelong and the surrounding regions.

Geelong Arts Centre is currently undergoing a period of exciting and dynamic change. To meet the cultural needs of a growing population and help secure Geelong’s position as a global city, the Victorian State Government, through Creative Victoria, has committed funding for three stages of capital development. Stage One - the refurbishment of The Playhouse Theatre was completed in 2010. Stage Two - the Ryrie Street Redevelopment ($38.5m) was completed November 2019 and opened to the public on 7th November 2019. Stage Three - The Little Malop Street Redevelopment ($140m) commenced in 2019 and is planned for completion in 2023. This investment will result in a world-class arts facility becoming the cultural heart of Geelong and the G21 region.

Led by a dynamic CEO and Leadership Team, your contribution and expertise will be highly valued. We offer a great working environment in the creative heart of Geelong, working alongside passionate people who are committed to community and the Arts.

About the role

The Senior Manager, Brand, Marketing & Communications leads the development and delivery of integrated brand, marketing and communications initiatives that position Geelong Arts Centre as a leading cultural destination. 

Reporting to the Director, Marketing, Audience and Development, this role oversees and provides leadership across brand strategy, campaign development, communications, content, media and digital channels. The position works closely with the Programming team, venue hire clients, partnerships and development, along with executive stakeholders to ensure a cohesive and impactful approach. 

The Senior Manager leads a team and external agencies to deliver high-impact campaigns that support artistic ambition, commercial outcomes and community connection, while strengthening the Centre’s reputation, relevance and reach.

Essential qualifications and experience

To be successful in this position, you will have experience in a similar role, a passion for arts and entertainment and thrive in a high-energy, innovative environment. Your experience will include: 

• Tertiary qualification in marketing, creative services/advertising, PR, brand strategy and management, or equivalent experience in a similar organisation or role. 

• Experience working at a comparable level, leading and motivating a high-performing team. 

• Proven expertise in developing and delivering successful integrated marketing campaigns. 

• A proven creative flair and experience in managing a creative process, directing and delivering content creation across all media and digital channels. 

• Well established skills and experience in PR and Corporate Communications. 

• Expertise in budget development, management and reporting capability. 

• Proven ability to lead a range of projects simultaneously and to deliver agreed outcomes within a fast-paced, dynamic environment.

Desirable qualifications and experience 

• An interest in, and knowledge of, arts and entertainment sector. 

• Knowledge of the Geelong region. 

• Design skills and experience in the use of Adobe Creative Suite.

Other requirements

• Flexibility in working hours to support daytime, evening, and some weekend work will be required as part of the normal hours of duty for this position. 

• The following checks, licences and certifications are required for this role: 
o Current and valid Working with Children’s Check (employee) 

The employee must provide evidence that they hold current certifications prior to commencing employment with Geelong Arts Centre. The employee must maintain currency of these checks, licences and certifications for the duration of their employment with Geelong Arts Centre.

Applications close Midnight Friday 28 August 2026 

Sound like you? Then we want to hear from you!

To apply for this opportunity please click the Apply Now button and provide a cover letter including your ability to meet the key requirements outlined in the position description, and a current CV.

Applicants will be required to undergo police and identity screening. First round interviews will be conducted either face-to-face or online. Geelong Arts Centre is an equal opportunity employer and values the contribution that diversity brings to the workplace. 

Geelong Arts Centre is strongly committed to the safety and well-being of all children that interact with our organisation. We have zero tolerance for child abuse.

Geelong Arts Centre encourages and welcomes applications from Aboriginal or Torres Strait Islanders People.

Applications are open to those with full-working rights in Australia.