Position Overview
The Senior Manager, Brand, Marketing & Communications leads the development and delivery of integrated brand, marketing and communications initiatives that position Geelong Arts Centre as a leading cultural destination.
Reporting to the Director, Marketing, Audience and Development, this role oversees and provides leadership across brand strategy, campaign development, communications, content, media and digital channels. The position works closely with the Programming team, venue hire clients, partnerships and development, along with executive stakeholders to ensure a cohesive and impactful approach.
The Senior Manager leads a team and external agencies to deliver high-impact campaigns that support artistic ambition, commercial outcomes and community connection, while strengthening the Centre’s reputation, relevance and reach.
Essential qualifications and experience
To be successful in this position, you will have experience in a similar role, a passion for arts and entertainment and thrive in a high-energy, innovative environment. Your experience will include:
- Tertiary qualification in marketing, creative services/advertising, PR, brand strategy and management, or equivalent experience in a similar organisation or role.
- Experience working at a comparable level, leading and motivating a high-performing team.
- Proven expertise in developing and delivering successful integrated marketing campaigns.
- A proven creative flair and experience in managing a creative process, directing and delivering content creation across all media and digital channels.
- Well established skills and experience in PR and Corporate Communications.
- Expertise in budget development, management and reporting capability.
- Proven ability to lead a range of projects simultaneously and to deliver agreed outcomes within a fast-paced, dynamic environment.
Desirable qualifications and experience
- An interest in, and knowledge of, arts and entertainment sector.
- Knowledge of the Geelong region.
- Design skills and experience in the use of Adobe Creative Suite.
Other requirements
- Flexibility in working hours to support daytime, evening, and some weekend work will be required as part of the normal hours of duty for this position.
The following checks, licenses and certifications are required for this role:
Working with Children’s Check (employee)
The employee must provide evidence that they hold current certifications prior to commencing employment with Geelong Arts Centre. The employee must maintain currency of these checks, licenses and certifications for the duration of their employment with Geelong Arts Centre.
Geelong Arts Centre Enterprise Agreement
Applications close Midnight Wednesday 18 February 2026
Sound like you? Then we want to hear from you!
To apply for this opportunity please click the Apply Now button and provide a cover letter including your ability to meet the key requirements outlined in the position description, and a current CV.
Applicants will be required to undergo police and identity screening. First round interviews will be conducted either face-to-face or online. Geelong Arts Centre is an equal opportunity employer and values the contribution that diversity brings to the workplace.
Geelong Arts Centre is strongly committed to the safety and well-being of all children that interact with our organisation. We have zero tolerance for child abuse.
Geelong Arts Centre encourages and welcomes applications from Aboriginal or Torres Strait Islanders People.
Applications are open to those with full-working rights in Australia.